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Between and Mortarboard


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This is a resource for Stamps School of Art students, especially for Drawing II.

54 Items in this Learning Collection
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Copyright
All Rights Reserved ()

A New Design for TV Chair

Accession Number
1976/2.123

Title
A New Design for TV Chair

Artist(s)
Nam June Paik

Artist Nationality
South Korean

Object Creation Date
1973

Medium & Support
screenprint on paper

Dimensions
12 in x 9 in (30.5 cm x 22.9 cm);22 1/8 in x 18 1/8 in (56.2 cm x 46 cm)

Credit Line
Gift of Mr. Robert Rauschenberg

Subject matter
This work was included in a portfolio created by 30 artists as part of a fundraising effort for the project Experiments in Art and Technology. Here, Paik's print appropriates a 1940s advertisement for the future of television watching. The text of the advertisement presupposes the ubiquity of the TV by the 1970s. In this work, Paik references his own practice of creating wall-to-wall video art. 

Physical Description
This vertical print shows a slick advertising image in the top half with a man and a woman watching an early model television set. The woman is smoking a cigarette. A text box is inserted asking three questions. The bottom half is less slick, simply a diagram and text, some of it in a typewriter font. Text above and below asks about how soon television sets will be widely available in homes and museums. The date 1944 is included in parentheses at the top of the image.

Primary Object Classification
Print

Collection Area
Modern and Contemporary

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.

Keywords
The New York Collection for Stockholm
advertisements
mass media
modern and contemporary art
portfolios (groups of works)
television (telecommunication system)