Earth Day '95

Accession Number

Earth Day '95

Paul Rand

Artist Nationality
American (North American)

Object Creation Date

Medium & Support
offset lithograph on paper

35 ½ in x 24 in (90.17 cm x 60.96 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
This poster was originally exhibited at New York’s World Trade Center as part of Earth Day in New York in 1995. Paul Rand was commissioned, along with 9 other designers to create posters for the exhibition. Rand refrains from using images of the Earth or other explicitly environmental images. The symbolism of the design is simple: Rand creates a grid of hearts all in green, except for one in red. Rand relates love to environmentalism by repeating the motif of a green heart. The inclusion of a single red heart reminds the viewer of the humanism involved in environmentalism. Humans, and their capacity to love, are essential in the fight against environmental issues.

EC 2017

Physical Description
A poster for 'Earth Day...'95', which depicts five rows of four hearts, all green except a red heart in the second row from the bottom.

Primary Object Classification

Collection Area
Modern and Contemporary

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graphic design
hearts (motifs)

& Author Notes

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