Cummins Engine

Accession Number

Cummins Engine

Paul Rand

Artist Nationality
American (North American)

Object Creation Date

Medium & Support
offset lithograph on paper

36 in x 24 in (91.44 cm x 60.96 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
Cummins was one of Paul Rand’s most reliable customers. As a truck and tractor engine company, the logo of the product was not always apparent because the engine was under the hood of the car. As a result, Cummin’s president, Irwin Miller,  wanted the full name of the company in the logo. Rand’s solution was to incorporate the name diagonally across the large “C” in letters outlined in white. In this iteration of the company’s logo, Rand fills the “C” with various international flags. The poster references the international prestige of the company. It is presumed that the logo is now so recognizable that the name no longer needs to be as visible as it once was.

EC 2017

Physical Description
A black background with a large 'C' in its center, built from an arrangement of various international flags. Across the upper half of the C is 'Cummins', spelled in letters outlined in white.

Primary Object Classification

Collection Area
Modern and Contemporary

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3 Related Resources

Ann Arbor Public School: Art Teacher Professional Development 
(Part of: UMMA Teacher Workshop Resources)
Ann Arbor STEAM middle school tour 11-8-18
(Part of: Ann Arbor STEAM School Graphic Design Tour 11-8-18)
Graphic and composition
(Part of: Design)

& Author Notes

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