Accession Number
2016/2.205

Title
IBM Latin America

Artist(s)
Paul Rand

Artist Nationality
American (North American)

Object Creation Date
1981

Medium & Support
silkscreen on paper

Dimensions
36 in x 21 3/4 in (91.44 cm x 55.25 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
The poster juxtaposes pithy language about the value of IBM with  multi-colored rectangles of varying lengths. The visuals are illustrative of IBM’s innovative and playful spirit. The collage of overlapping rectangles connotes a certain technological prowess because of the relationship of abstraction with technology. The range of bright colors suggests that IBM is relatable and fun. The linearity of the rectangles and their apparent movement towards the text associates IBM with progression and highlights the text, which further describes IBM’s goals.

EC 2017

Physical Description
A poster with text at the bottom related to IBM's vision, mission, and goals. The text concludes with "IBM..Latin America." From the top, a series of colored bars extend downward, colored pink, purple, green, yellow, and red (left to right).

Primary Object Classification
Print

Collection Area
Modern and Contemporary

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form. Keywords
collage (technique)
graphic design