IBM Fair

Accession Number

IBM Fair

Paul Rand

Artist Nationality
American (North American)

Object Creation Date

Medium & Support
offset lithograph on paper

40 ¼ in x 32 ½ in (102.24 cm x 82.55 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
IBM’s distributed brochures with this image at its pavilion during the New York World’s Fair in 1964. Paul Rand also reused this image in a children’s book Sparkle and Spin. In this design, Rand toys with the viewer’s conception of a fair by using motifs more commonly associated with a circus than the prestigious World’s Fair. Rand relates the pageantry and excitement of the circus with the technological advancements of IBM. IBM’s products are reliable, but also a spectacle worth watching.

EC 2017

Physical Description
A colorful poster that spells out 'FAIR' across its center, with an ornate border comprising various designs and patterns.

Primary Object Classification

Collection Area
Modern and Contemporary

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