Accession Number
RAND/3.2

Title
IBM Graphic Design Guide binder 6/85 (Paul Rand's personal copy)

Artist(s)
Paul Rand

Artist Nationality
American (North American)

Object Creation Date
1984-1987

Medium & Support
ink on paper, supported by a binder consisting of plastic and metal

Dimensions
11 1/2 x 22 1/2 in. (29.21 x 57.15 cm);11 1/2 x 10 1/2 in. (29.21 x 26.67 cm)

Physical Description
This binder has 228 pages, and it was Paul Rand's personal copy of IBM graphic design's guide.  The binder includes Rand's other written works such as Use and Abuse of Logo, IBM Logo Usage, and other documents plus some sketches. The binder has multiple sections:
House Style (various stripped logos, internal and external letterhead, envelop printing specifications, mailing label, stationery, business cards), Basic Packaging, and Sign Standards.
This document allows one to work with the company's graphic signs in coherence and efficient discussion with other trades.

Primary Object Classification
Bound Work

Primary Object Type
artist's book

Additional Object Classification(s)
Design

Collection Area
Modern and Contemporary

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.