UCLA 75th AnniversaryArtist(s)Paul RandArtist NationalityAmerican (North American)Object Creation Date1994Medium & Supportoffset lithograph on paperDimensions
36 in x 24 in (91.44 cm x 60.96 cm)Credit LineGift of Franc Nunoo-Quarcoo and Maria PhillipsSubject matter
Paul Rand claimed the reason for his fruitful association as a designer for University of California, Los Angeles (UCLA) was because, “I do the job, and they accept it.” Like many of Rand’s other designs for UCLA, the focus of the poster is less on figurative imagery but rather on the aesthetic qualities of the text. This poster advertises UCLA’s 75th anniversary. Behind the large white text, a proliferation of smaller, multicolored “75”s abound. The bright colors and smaller size of the “75”s are reminiscent of confetti. The tall and thin white text contrasts against the black background, emphasizing the gravitas of the institution, while the multicolored text reminds the viewer of the celebratory nature of the anniversary event.
A poster reading 'UCLA 75' in large, white, stacked formation. '75' appears in smaller text, and various colors, repeatedly and in a jumbled formationPrimary Object ClassificationPrintCollection AreaModern and ContemporaryRights
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repetition (artistic concept)