Accession Number
2012/2.128

Title
Budweiser Sign, Saint Louis

Artist(s)
Joel Meyerowitz

Artist Nationality
American (North American)

Object Creation Date
1978

Medium & Support
chromogenic print on paper

Dimensions
7 5/8 in x 9 5/8 in (19.37 cm x 24.45 cm)

Credit Line
Gift of Thomas Wilson '79 and Jill Garling '80

Subject matter
This photograph centers on a Budweiser advertisement sign on the rooftop of a building in St. Louis. The Budweiser logo--an eagle and an uppercase "A"--features prominently in the center of the image. The sign is pictured as a seemingly autonomous fragment, enlarged and dissociated from city life below by the tight cropping. The sense of enormity of scale is achieved by its juxtaposition against the small buildings in the distant background. The lateral edges of the sign, clipped by frame, further enhance the sign's large scale.

Physical Description
This photograph depicts the Budweiser Building sign in Saint Louis and nearby rooftop buildings during the day.

Primary Object Classification
Photograph

Collection Area
Photography

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form.

Keywords
advertising
cityscapes (representations)
eagles (birds)
logos
signs (declatory or advertising artifacts)