Art Directors Club NY

Accession Number

Art Directors Club NY

Paul Rand

Artist Nationality
American (North American)

Object Creation Date

Medium & Support
offset lithograph on paper

36 in x 24 in (91.44 cm x 60.96 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
This design by Paul Rand is a collage of a rooster calling for entries to a contest. The image uses positive and negative space to suggest the head of a rooster. The image could be read as an abstract configuration of color and shape, but the viewer immediately sees the image that is implied by the fragments of color and shapes. The fragmentary image is reminiscent of Dadaism and Rand’s early paintings. The text uses the same color palette as the image.

EC 2017

Physical Description
A poster advertising The Art Directors Club, Inc.'s 3rd International Exhibition. Four black squares, arranged in a circular formation around a tiny black square, occupy the center. Each square has fragments of colors. The one on the left reads 'Call for Entries'.

Primary Object Classification

Collection Area
Modern and Contemporary

If you are interested in using an image for a publication, please visit for more information and to fill out the online Image Rights and Reproductions Request Form. Keywords
collages (visual works)
graphic design
roosters (birds)

6 Related Resources

Graphic Design: Cutting and Collage
(Part of: Graphic Design)
(Part of 5 Learning Collections)
W19 Smotrich - ARTDES 371 -Poster Design
(Part of: Resources Made by Isabel Engel)
Graphic and composition
(Part of: Design)

& Author Notes

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