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UCLA Winter Quarter

Accession Number
2016/2.222

Title
UCLA Winter Quarter

Artist(s)
Paul Rand

Artist Nationality
American (North American)

Object Creation Date
1990

Medium & Support
offset lithograph on paper

Dimensions
34 in x 24 in (86.36 cm x 60.96 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
UCLA Extension director InJu Sturgeon approached Paul Rand and asked him to design the cover for the Winter Quarter catalog.The image Rand crafted, an orange covered in snow, alludes to one of the top exports in California as well as the season: oranges and winter. The collage-like rendering of the image hearkens back to Rand’s earlier work in publishing. Rand’s covers for magazines and books relied on visual humor inspired by Modernist techniques. Rand had a smaller budget when he worked in publishing, so collage was an attractive and cost effective solution. Rand designed this cover pro bono, so he was under similar constraints.

EC 2017

Physical Description
A black poster with text referring to the UCLA Extension Winter Quarter arranged on the middle left. To the right is an orange circle capped with white and a green stem emerging from its top. Above is a green shape with a white shape upon it.

Primary Object Classification
Print

Collection Area
Modern and Contemporary

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form. Keywords
fruit (plant components)
graphic design

3 Related Resources

California
(Part of 2 Learning Collections)
Ann Arbor Public School: Art Teacher Professional Development 
(Part of: UMMA Teacher Workshop Resources)
Ann Arbor STEAM middle school tour 11-8-18
(Part of: Ann Arbor STEAM School Graphic Design Tour 11-8-18)

& Author Notes

All Rights Reserved