UCLA Winter QuarterArtist(s)Paul RandArtist NationalityAmerican (North American)Object Creation Date1990Medium & Supportoffset lithograph on paperDimensions
34 in x 24 in (86.36 cm x 60.96 cm)Credit LineGift of Franc Nunoo-Quarcoo and Maria PhillipsSubject matter
UCLA Extension director InJu Sturgeon approached Paul Rand and asked him to design the cover for the Winter Quarter catalog.The image Rand crafted, an orange covered in snow, alludes to one of the top exports in California as well as the season: oranges and winter. The collage-like rendering of the image hearkens back to Rand’s earlier work in publishing. Rand’s covers for magazines and books relied on visual humor inspired by Modernist techniques. Rand had a smaller budget when he worked in publishing, so collage was an attractive and cost effective solution. Rand designed this cover pro bono, so he was under similar constraints.
EC 2017Physical Description
A black poster with text referring to the UCLA Extension Winter Quarter arranged on the middle left. To the right is an orange circle capped with white and a green stem emerging from its top. Above is a green shape with a white shape upon it.Primary Object ClassificationPrintCollection AreaModern and ContemporaryRights
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fruit (plant components)