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Between and Mortarboard


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How to spend time in Hollywood

Accession Number
2000/2.14.36

Title
How to spend time in Hollywood

Artist(s)
Sir Eduardo Paolozzi

Artist Nationality
British (modern)

Object Creation Date
1970

Medium & Support
photolithograph on paper

Dimensions
14 15/16 in x 10 in (38 cm x 25.4 cm)

Credit Line
Gift of Professor Diane M. Kirkpatrick

Subject matter
Like many of his contemporaries, Paolozzi used new printing techniques as a way to engage with modern mass media's new visual culture. At the same time, the photomechanical process made the work look mechanically manufactured rather hand made, in the traditional artistic sense. Therefore, after he modified, transformed, and assembled the source image(s), the medium would allow for a more uniform final image.

This print is one of a large series of 50 prints included in the 1970 portfolio, which was a second edition of the an earlier group of slightly-larger prints titled "Moonstrips Empire News." While the first series was stricktly produced as screenprints, this second series "General Dynamic F.U.N." includes works of photolithography. The themes seen in this portfolio are different in style and subject matter from other Pop works of the period, but engage with the images of a modern mass media, looking beyond just advertising and publicity images. Likewise, the title of the portfolio alludes to the General Dynamics Corporation, who was the manufacturer of the F-111 fighter used during the Vietnam War--the same one referenced in James Rosenquist monumental painting "F-111."

In this satirical look at contemporary American culture, Paolozzi used a 1964 ad for the Yamaha Rotary Jet 80 "Good Life" in his look at Hollywood. Here, the artist uses the marketing image as a way to look at the bacchian culture of pop culture.

Physical Description
This monochromatic photolithograph has a large image on the lower portion of the page and text at the top. Below, the scene has a satyr writing a motorcycle at the center. He is chasing a nude woman off, who runs off the right side of the image. Above, the text reads, "HOW TO SPEND TIME IN HOLLYWOOD / ADD HOLYWOOD IDOCY: STUDIOS DOCK A 522 _ A _ WEEK WORKER WHO IS ILL, YET PAY AN AUTHOR $18,000 TO SIT AROUND AND KNIT A SCARF", etc.

Primary Object Classification
Print

Collection Area
Modern and Contemporary

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form. Keywords
Pop (fine arts styles)
motorcycles
nudity
photolithographs
portfolios (groups of works)
satire (artistic device)
satyrs

& Author Notes

All Rights Reserved