UCLA Extension Spring Quarter 1997

Accession Number
2016/2.197

Title
UCLA Extension Spring Quarter 1997

Artist(s)
Paul Rand

Artist Nationality
American (North American)

Object Creation Date
1996

Medium & Support
offset lithograph on paper

Dimensions
24 in x 30 in (60.96 cm x 76.2 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
This poster was one of Paul Rand’s last designs of his career. Rand claimed the reason for his fruitful association as a designer for University of California, Los Angeles (UCLA) was because, “I do the job, and they accept it.” Like many of Rand’s other designs for UCLA, the focus of the poster is less on figurative imagery but rather on the aesthetic qualities of the text. The repetition of colored bubbles serves to call attention to the  text and encourage readers to keep reading. The symbolic meaning of the circle suggests wholeness and harmony and the inclusion of Earth as a space marker affords the design greater symbolic significance.

EC 2017

Physical Description
A white poster with letters centered in colored bubbles, reads: "UCLA Extension Spring Quarter Begins March 29, 1997." Two pictures of the Earth appear amongst the words.

EC 2017

Primary Object Classification
Print

Collection Area
Modern and Contemporary

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form. Keywords
graphic design

2 Related Resources

California
(Part of 2 Learning Collections)
Graphic and composition
(Part of: Design)

& Author Notes

All Rights Reserved