Advanced Search

K-12 Educator
K-12 Student
Museum Visitor
UMMA Docent
UMMA Staff
University Faculty
University Student
Between and Mortarboard


UMMA Object Specific Fields






Query builder

35 Items in this Learning Collection
Collection Object
Collection Object
Collection Object
Collection Object
Collection Object
Collection Object
Collection Object
Collection Object
Collection Object
Collection Object

Copyright
All Rights Reserved ()

Creative Media Center

Accession Number
2016/2.224

Title
Creative Media Center

Artist(s)
Paul Rand

Artist Nationality
American (North American)

Object Creation Date
1994

Medium & Support
offset lithograph on paper

Dimensions
36 in x 24 in (91.44 cm x 60.96 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
Paul Rand’s logo for Creative Media Center evokes movement. The oblong shapes are approximately in a Y shape that is not dissimilar to the blades of a fan or a windmill. The symbol’s association with these rotating objects means that the logo is read cyclically instead of linearly. Rand cleverly uses negative space for the letters of the logo. The letters seem to have emerged from the white background and are framed by the multi colored shapes.

EC 2017

Physical Description
A white poster advertising the Creative Media Center. The center features a graphic with the letters C, M, and C arranged in oblong, symmetrical shapes colored red, blue, and green.

Primary Object Classification
Print

Collection Area
Modern and Contemporary

Rights
If you are interested in using an image for a publication, please visit http://umma.umich.edu/request-image for more information and to fill out the online Image Rights and Reproductions Request Form. Keywords
graphic design
negative space

1 Related Resource

Advertising
(Part of 5 Learning Collections)

& Author Notes

All Rights Reserved