Creative Media CenterArtist(s)Paul RandArtist NationalityAmerican (North American)Object Creation Date1994Medium & Supportoffset lithograph on paperDimensions
36 in x 24 in (91.44 cm x 60.96 cm)Credit LineGift of Franc Nunoo-Quarcoo and Maria PhillipsSubject matter
Paul Rand’s logo for Creative Media Center evokes movement. The oblong shapes are approximately in a Y shape that is not dissimilar to the blades of a fan or a windmill. The symbol’s association with these rotating objects means that the logo is read cyclically instead of linearly. Rand cleverly uses negative space for the letters of the logo. The letters seem to have emerged from the white background and are framed by the multi colored shapes.
EC 2017Physical Description
A white poster advertising the Creative Media Center. The center features a graphic with the letters C, M, and C arranged in oblong, symmetrical shapes colored red, blue, and green.Primary Object ClassificationPrintCollection AreaModern and ContemporaryRights
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