IBM Latin AmericaArtist(s)Paul RandArtist NationalityAmerican (North American)Object Creation Date1981Medium & Supportsilkscreen on paperDimensions
36 in x 21 3/4 in (91.44 cm x 55.25 cm)Credit LineGift of Franc Nunoo-Quarcoo and Maria PhillipsSubject matter
The poster juxtaposes pithy language about the value of IBM with multi-colored rectangles of varying lengths. The visuals are illustrative of IBM’s innovative and playful spirit. The collage of overlapping rectangles connotes a certain technological prowess because of the relationship of abstraction with technology. The range of bright colors suggests that IBM is relatable and fun. The linearity of the rectangles and their apparent movement towards the text associates IBM with progression and highlights the text, which further describes IBM’s goals.
EC 2017Physical Description
A poster with text at the bottom related to IBM's vision, mission, and goals. The text concludes with "IBM..Latin America." From the top, a series of colored bars extend downward, colored pink, purple, green, yellow, and red (left to right).Primary Object ClassificationPrintCollection AreaModern and ContemporaryRights
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