IBM FairArtist(s)Paul RandArtist NationalityAmerican (North American)Object Creation Date1964Medium & Supportoffset lithograph on paperDimensions
40 ¼ in x 32 ½ in (102.24 cm x 82.55 cm)Credit LineGift of Franc Nunoo-Quarcoo and Maria PhillipsSubject matter
IBM’s distributed brochures with this image at its pavilion during the New York World’s Fair in 1964. Paul Rand also reused this image in a children’s book Sparkle and Spin
. In this design, Rand toys with the viewer’s conception of a fair by using motifs more commonly associated with a circus than the prestigious World’s Fair. Rand relates the pageantry and excitement of the circus with the technological advancements of IBM. IBM’s products are reliable, but also a spectacle worth watching.
EC 2017Physical Description
A colorful poster that spells out 'FAIR' across its center, with an ornate border comprising various designs and patterns.Primary Object ClassificationPrintCollection AreaModern and ContemporaryRights
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