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Between and Mortarboard

UMMA Object Specific Fields

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ADC Cincinnati

Accession Number

ADC Cincinnati

Paul Rand

Artist Nationality
American (North American)

Object Creation Date

Medium & Support
offset lithograph on paper

36 in x 24 in (91.44 cm x 60.96 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
The design for this poster is almost identical to an illustration Rand created for the 1956 children’s book I Know a Lot of Things. Rand carries the playful sensibility of the original through to the 1994 iteration. The absence of the human form between the umbrella overhead and the rainboots below draws attention to the text. Rand relies on humor as a way to make the Club appealing. The image itself is not relevant to the conference, but because of its clever use of text and imagery, it is an effective design.

EC 2017

Physical Description
A poster advertising the Paul Rand Art Directors Club of Cincinnati Art Museum. The text is arranged to descend, one word per line. The text is topped with a multicolored shape resembling an umbrella. At the bottom is a pair of red shoes, each shoe pointed away from the other.

Primary Object Classification

Collection Area
Modern and Contemporary

If you are interested in using an image for a publication, please visit for more information and to fill out the online Image Rights and Reproductions Request Form. Keywords
boots (footwear)
graphic design

& Author Notes

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