Yale Summer Program in Graphic DesignArtist(s)Paul RandArtist NationalityAmerican (North American)Object Creation Datelate 20th centuryMedium & Supportoffset lithograph on paperDimensions
26 in x 11 in (66.04 cm x 27.94 cm)Credit LineGift of Franc Nunoo-Quarcoo and Maria PhillipsSubject matter
Paul Rand taught at Yale University from 1956 to 1993. Each of the professors took turns designing the poster for the summer program offered in Switzerland. In Rand’s design, he merges the logo for Yale with the ‘logo’ (i.e., flag) of Switzerland. The serif of the Y becomes one of the cross bars for the Swiss flag. The connotations of the cross adds an extra dimension to the poster. The cross has religious associations, as well as suggestions of dominance and submission, as Rand himself noted. Furthermore, it is reminiscent of the drafting that graphic designers engage in during the creative process. The design not only links institution with location, but also hints at the interplay between concept and execution.
EC 2017Physical Description
A poster advertising the details of the Yale Summer Program in Graphic Design. The bottom half consists of text describing the program. The top portion features a blue square with a large white "Y" placed diagonally against a red square with a white intersecting lines.
EC 2017Primary Object ClassificationPrintCollection AreaModern and ContemporaryRights
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