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Yale Summer Program in Graphic Design

Accession Number

Yale Summer Program in Graphic Design

Paul Rand

Artist Nationality
American (North American)

Object Creation Date
late 20th century

Medium & Support
offset lithograph on paper

26 in x 11 in (66.04 cm x 27.94 cm)

Credit Line
Gift of Franc Nunoo-Quarcoo and Maria Phillips

Subject matter
Paul Rand taught at Yale University from 1956 to 1993. Each of the professors took turns designing the poster for the summer program offered in Switzerland. In Rand’s design, he merges the logo for Yale with the ‘logo’ (i.e., flag) of Switzerland. The serif of the Y becomes one of the cross bars for the Swiss flag. The connotations of the cross adds an extra dimension to the poster. The cross has religious associations, as well as suggestions of dominance and submission, as Rand himself noted. Furthermore, it is reminiscent of the drafting that graphic designers engage in during the creative process. The design not only links institution with location, but also hints at the interplay between concept and execution.

EC 2017

Physical Description
A poster advertising the details of the Yale Summer Program in Graphic Design. The bottom half consists of text describing the program. The top portion features a blue square with a large white "Y" placed diagonally against a red square with a white intersecting lines.

EC 2017

Primary Object Classification

Collection Area
Modern and Contemporary

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graphic design

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